Startup & Slay

Registration is now closed!

Thank you for all who have applied. We are currently in the process of reviewing applications. Selected entries will be contacted no later than September 13, 2019.


We’ve got BIG news. How She Hustles, with proud sponsors CIBCFuturpreneur Canada and Ryerson University, will produce a 5-part digital video series – specifically featuring diverse women entrepreneurs from across Canada who will share their intersectional lived experiences and practical insights about scaling their start-ups.

Following the sold-out ‘Startup & Slay’ small business events produced by How She Hustles last year, these new videos will be marketed across social media platforms and featured at a Toronto event that will bring these founders together during Small Business Week (October 20-26). The project will be lead by How She Hustles founder Emily Mills with a diverse women-led team of freelance creatives.

Tell us your story:

  • Register via our online form by September 6, 2019 at 11:59 PM EST [Registration is now closed!]
  • Tell us about your business – why and how you started, what products and services you offer, how you’ve grown and scaled & why your story is a fit for this series!
  • We’ll be in touch before September 13, 2019 if we’re interested in learning more.

We want to hear from:

  • Self-identified women entrepreneurs from these diverse/underrepresented groups:
  • Indigenous, First Nations, Metis, Inuit, racialized, visible minorities, BIPOC, immigrants, refugees, newcomers, 2SLGBTQ+, differently abled, disabled
  • All industries are welcome – especially where women are underrepresented!
  • Must have a registered small business with 99 employees or less
  • Must have been operating for six months or more
  • Founder(s) be at least 18 years of age by August 1, 2019
  • Founder(s) must be English speaking or bilingual
  • Companies headquartered and operating anywhere in Canada
  • Companies willing to share examples of scaling their business within the last 2 years

Examples of scaling we hope to see:

  • Brick and mortar store – scales up sales through e-commerce or tech
  • Solopreneur – scales up to hire large team
  • Local retailer – scales up through global distribution
  • Small brand – scales up by being acquired by an international company
  • Toronto location – scales up into national franchise
  • Local artisan – scales up into large-scale factory production

How we will select stories:

  • Stories will be evaluated by How She Hustles and sponsors based on the following:
  • 1/ Will this story inspire other diverse women entrepreneurs?
  • 2/ Does this story demonstrate real-life examples of scaling?
  • 3/ Will this story bring unique value and align with the project objectives?

Media highlights:

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Note: Details pertaining to Startup & Slay are subject to change without notice. We will be redeveloping our website in the near future and aim to incorporate best practices from AODA/WCAG. If you require accommodations in the interim, please do not hesitate to contact us.