Startup & Slay is Back: Calling On All Diverse Women Entrepreneurs
Applications for the Digital Series Highlighting Successful Startups is Now Open
For Immediate Release
July 9th 2020 (Toronto, ON) – It’s time to Startup & Slay once again with the second edition of the inspiring digital series presented by How She Hustles, with proud sponsor CIBC and exclusive media partner, Rogers Sports & Media. The application process is underway to select Canadian women entrepreneurs who are soaring in this year of uncertainty. “These are turbulent times with both the COVID-19 pandemic and the acknowledgement of the toll racism has taken on communities of colour – particularly in the areas of business and simply trying to make a living,” said Emily Mills, founder of How She Hustles/Startup & Slay. “With this digital series we are hoping to change how we perceive entrepreneurs in this country and broaden that definition so more people can see themselves reflected.”
The national call out is to self-identified women entrepreneurs from diverse and underrepresented communities to share their stories of starting and scaling a small business in Canada. How She Hustles welcomes applications from non-binary entrepreneurs while working on a more gender inclusive framework.
Many businesses have had to pivot and change their game-plan to adjust to the current economic climate, social distancing rules and doing business virtually. We want to hear how women-led businesses have been able to keep afloat and, in some cases, increase their productivity during the pandemic. The selected entrepreneurs will be featured in weekly live streamed video chats during October’s Small Business Month. Applicants have until July 31, 2020 to share their story here.
Last year, Startup & Slay evolved into a national digital video series. Out of more than 100 applicants from five difference provinces and 30 different communities, six Canadian businesses were selected to share their journey on camera. They were also provided opportunities to share their stories with media outlets and at panel and networking events in Toronto during Small Business Week.
Tart & Soul Café was one business selected, a Halifax bakery run by Safia Haq and Lisa Brow. The videos and digital content created for Startup & Slay were great marketing tools and lead to additional media coverage including a feature in Bakers Journal and segment on CTV’s Your Morning. “We are much more confident and capable in talking about our business than we were before this experience, so we are much more likely to agree to interviews, even on-camera ones,” says Haq.
Media Contact: Fennella Bruce | FKB Media Solutions | Fennella@FKBMedia.com
About How She Hustles
Founded by Emily Mills in 2010, How She Hustles is a vibrant network with a digital reach of more than 18,000 diverse women. For a decade, How She Hustles has hosted a range of buzz-worthy events in Toronto including: the 10 year anniversary virtual celebration, a wildly popular women’s brunch, inspiring panels where women share their entrepreneurial and life journeys, and seasonal networking events. In addition to the Startup & Slay series, How She Hustles also created the award-winning HERstory in Black multimedia project with CBC. How She Hustles hosted a women’s economic roundtable with Prime Minister Justin Trudeau and invited to meet former First Lady, Michelle Obama. Emily has been recognized by WXN Canada’s Top 100 Most Powerful Women, 100 Accomplished Black Canadian Women and Ryerson University’s Alumni Achievement Awards. Follow @howshehustles on Twitter or Instagram or visit howshehustles.com.